Launching Gambling Traffic in 2025: Challenges and Best Formats

Launching gambling traffic in 2025 means facing serious market challenges. It’s not enough to find a good offer; it’s just as important to choose a quality traffic source tailored to the gambling vertical. A media buyer’s task is to find an ad network with up-to-date formats, substantial volumes of quality traffic, modern features, a wide set of targeting tools, and an intuitive interface.

Choosing the wrong format means losing time and precious budget. Plus, not every source will pass moderation in the iGaming niche; you have to be careful with creatives, landings, and getting through reviews. In this article, we’ll break down the most popular traffic sources and figure out which ones work best for betting and gambling.

Core Requirements for an iGaming Traffic Source

The iGaming vertical sets its own rules; you can’t just pick whatever ad format is currently popular. It’s important to focus on a few criteria. Below are the main parameters that define a suitable source for gambling and betting:

• No heavy restrictions. Many formats—especially Social or PPC—restrict creatives, landings, and offers in certain topics, including iGaming. It’s therefore critical to work with traffic sources that don’t prohibit promoting this vertical.

• Large traffic volume. To test hypotheses without limits and scale effectively, you need a source with sufficient traffic. Especially relevant in Tier-2 and Tier-3 geos.

• Rich targeting options. Geo, device, browser, OS, connection type, scheduling—all of this lets you pinpoint your target audience as precisely as possible.

• Transparent, granular statistics. A media buyer should have fast access to performance analytics for each source, placement, or creative. Without that, optimization turns into a guessing game.

• Tracker compatibility. For optimization and ROI analysis, it’s crucial to have postback tracking, UTM parameters, and integrations with trackers.

Popular Ad Formats in Gambling and Betting

There are plenty of ad formats on the market for promoting all kinds of verticals, but not all of them are equally good for gambling offers. Below is an overview of the formats most often used in the niche, with a brief look at their pros and limitations.

1) Display Banners

A classic of online advertising: shown on partner sites as graphic blocks, used mainly for retargeting campaigns or branded traffic.

Pros:

• Works well for large, recognizable brands

• Supports big, eye-catching formats

Cons:

• High placement cost

• A poor fit for aggressive verticals like gambling/betting

• Requires visual production

2) Native Advertising

Integrated into site content and looks like editorial material. Often used to attract warm audiences via pre-landers.

Pros:

• Suitable for white-hat approaches

• Performs well in Tier-1 countries

Cons:

• High cost

• Requires quality layout, visual production, and copy

• Restrictions on offer topics and landing pages

3) Video Ads

Pre-rolls, mid-rolls, etc., that appear before or interrupt the main content.

Pros:

• High visibility and engagement

• Suitable for licensed brands

Cons:

• Expensive to get started

• Requires video production

• Strict topic restrictions on the platforms

4) Social Ads (FB, TikTok, etc.)

Paid traffic from social networks provides solid volumes but requires non-standard solutions. For gambling and similar niches, this is most often used via gray-hat schemes with account farming and cloaking/pre-landers.

Pros:

• Large traffic volume and high engagement

• Detailed targeting capabilities

Cons:

• High risk of ad bans and account blocks

• Tough moderation; most aggressive topics are strictly prohibited

• High requirements for account quality

5) SEO

Promoting gambling offers via search traffic requires significant, long-term investment in content, link-building, and technical optimization. As a long-term strategy, SEO has its place, but it’s not suitable if you need traffic here and now.

Pros:

• Stable, inexpensive traffic in the long run

• High user trust

Cons:

• Slow ramp-up—months of work before first results

• Risks due to algorithm updates

• High competition in the niche

Push & Popunder — the Media Buyers’ Choice in 2025

Despite the variety of formats, push notifications and popunders (pops) consistently rank as top picks for media buyers working with gambling offers. The reason is their balance of accessibility, volume, launch freedom, and flexible optimization.

Push Notifications

Push notifications remain one of the top formats for launching gambling traffic in 2025. These are short messages that appear natively, like system notifications, right in the user’s device interface—even when they’re not on the site.

Advantages:

• No vertical-specific moderation. Most ad networks allow gambling promotion without major hurdles or extra conditions.

• Low barrier to entry. CPCs are often far lower than Social or Native formats.

• Rapid hypothesis testing. Push lets you scale from day one without delay.

• Flexible segmentation. Device, OS, browser, source, language, and more—all can be factored into launch and optimization.

• Works across tiers. Effective in Tier-1 and Tier-2/3 regions—especially in Southeast Asia, LATAM, India, and other mobile-heavy geos.

Keep in mind:

• Lower CTR than visual formats is common, so creatives play a key role. Bold offers, localization, and personalization tend to win.

Popunders (Pops)

Arguably the most underrated yet highly stable format in the gambling niche. Pop ads open a landing page in a new window/tab immediately after the user interacts with a site (click, swipe, back button).

Advantages:

• One of the cheapest CPM formats—buy huge volumes with minimal spend.

• No restrictions. Pre-landers, aggressive landings, auto-redirects—everything you need for arbitrage.

• Massive traffic volume. Especially in Tier-2/3 regions, where pops are a primary source on both desktop and mobile.

• No creative requirements. Work happens at the landing page level—no banners or icons needed.

Keep in mind:

• Pop traffic requires smart source management. Start with premium lists/whitelists, then optimize surgically and use micro-bidding if your ad network supports it.

Both formats—push and pop—let you launch gambling traffic in hours, avoid harsh moderation, and work direct-to-offer or via funnels. In 2025, they’re universal formats for most iGaming strategies.

Choosing the Right Network (Example: ROIads)

It isn’t enough just to choose formats—you need to launch in a vetted, modern ad network whose traffic quality you trust. The network should be tailored to gambling/betting and have large volume in those verticals.

One such platform is ROIads: a global ad network with traffic in 150+ countries and 900M+ daily impressions. The platform focuses on the two most popular and effective formats for gambling ads today: pushes and pops. In-Page Push is planned to launch soon.

Why it matters:

• AI-assisted optimization tools

• Advanced targeting

• Premium-only traffic

• Micro-bidding

• Simple postback integrations

Together, these make ROIads a strong choice for launching campaigns that can deliver substantial profit.

ROIads + LGaming: A Proven Combo for Powerful Profits

In traffic arbitrage, it’s not just about the strengths of individual tools, but how they work together. A strong match for the gambling vertical is the LGaming CPA network (top offers) + ROIads (iGaming-specialized traffic).

What makes this combo effective?

• Top offers from LGaming. Numerous gambling & betting offers with flexible payout models (CPA/Hybrid/RevShare), exclusives, and stable approvals. Coverage across popular geos, including Tier-2/3 (Brazil, Indonesia, India, the Philippines, etc.).

• Direct feed. LGaming works only with vetted operators, ensuring good rates and stable conversions without tracking losses.

• Fast launch. From choosing an offer in LGaming to going live in ROIads takes minutes.

• AI bidding + anti-fraud. ROIads provides automated budgeting and fraud protection—focus on creatives and funnels, not manual traffic cleaning.

• Creative support on both sides. ROIads provides localized creatives adapted to your campaign/format; LGaming shares working funnels and offer insights—so you know where to start and don’t get stuck.

Result: High CTRs, stable CRs, and rising ROI from the very first days.

Final Thoughts

Successfully running gambling traffic isn’t only about the offer and creative. The traffic source matters just as much: it affects moderation, speed of launch, and ultimate ROI. In 2025, pushes and pops remain the most straightforward, accessible, and effective options—especially if you want to move fast, avoid unnecessary hassle, and keep optimization flexible.

The key: launch through sources that genuinely “get” gambling—minimal extra moderation, solid analytics, and features that actually work.