Many webmasters and advertisers looking for relevant traffic of high quality start using Google Ads*. They use it to promote not only white offers, but also gray ones.
Google adheres to the traditional policy typical of most advertising sources. If the advertiser licenses and other permissive documentation has not been submitted, the promotion of online casinos that belong to the category of gray offers is restricted. Bypass the imposed restriction can be different ways. For example, to pass moderation advertising campaigns focused on various gambling offers**, you can work with keyword queries. However, not all webmasters know how to bypass the restrictions associated with thematic keys. How to properly bypass Google restrictions for gambling, what exactly should be taken into account when using keywords?
Recommendations for circumventing restrictions from webmasters
Google rejects those keys that explicitly mention the topic of online casinos and gambling. To bypass the restrictions, experts recommend using a suitable anti-detect browser, quality proxies and keywords that have a double meaning. However, such advice is overly vague. There are more specific techniques to confirm in Google Ads an advertising campaign with gray keys.
What methods can be used?
During the moderation of the advertising campaign, Google checks them in a certain sequence. First, the keywords added to the advertising campaigns are scanned. After that, the landing page and ads are checked. In those ways of confirming advertising campaigns that we are talking about, the main page and White Page are of crucial importance. The success of passing moderation during keyword analysis depends on them.
First method
When using this method, prohibited keywords are misspelled, changing one letter so that the system does not recognize them. A similar error should be made in H1 and meta tags of the landing page, to which traffic will be directed.
Then you should log in to the Google advertising cabinet to send an ad with the same error-containing keyword queries as on the White page for moderation.
When using this method of bypassing restrictions, the account can last up to five days, so it is best used for quick testing of offers and bundles.
The second way
In this case, White Page is used, disguised as info business, online training or white e-com. A number of gray target queries are added to the white keys. Such White pages for the gambling vertical are most often made in the style of a resource of courses about earning online.
It is important to have a white landing functionality that allows you to place an order. In the name of the book or course, mentioned on the landing, should be words similar to the offer or exactly the same topics.
The essence of this model of circumvention of Google restrictions, carried out in order to promote gambling offer, is to imitate the webmaster typical for newcomers behavior and create the impression of adding by accident or inexperience several gray keywords to the array of white keywords.
In the “Affiliate Networks” section of AffCommunity you will be able to find suitable gambling offers.
Using this tactic, you should first wait for a few ads that do not contain targeted keywords to be confirmed. After that, you should download the entire array of queries containing gray keys.
After that, once a day you should add one hundred to one hundred and twenty non-targeted keys with the introduction of targeted gambling keys. If your account is not blocked, you will be able to run all the gray keys you need through moderation in a few days.
Its important that when using this methodology can not apply the automation of the advertising company. Set the cost per click should be set only manually.
After adding all gray target queries and successfully passing moderation, you can remove the white ones or set the minimum rate for them. If the number of keys is too large, white queries should be gradually removed, so as not to drain the advertising campaign budget on untargeted audience.
Conclusion
Webmasters who run on various gambling offers, it is becoming increasingly difficult to pass the moderation of advertising companies in general and the key queries used. However, publishers, despite the constant.
*https://affcommunity.org/en/how-to-reduce-your-advertising-costs-in-google-ads/
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