What is branded traffic and how to work with it in 2024

Branded traffic is traffic attracted through the use of the name of well-known companies, i.e. queries, creatives, texts with full or partial brand content. Examples of branded queries: Pepsico, Pepsico site, Pepsico ru.

How branded traffic works

Briefly, this process can be divided into 3 steps:

• A brand is selected;
• A creative or page is created where the brand name plays a key role. For example: ‘Eldorado recommends not only home appliances, but also a casino where you can earn money on these appliances’. Something in this style
• Traffic is being purchased, there are clicks on the offer, and the webmaster is earning money.

It does not necessarily have to be the brand of an online shop or a large retailer, frequently well-known betting and gambling companies (like 1xBet, Vulkan, etc.) are used to drive on gambling.

Advantages and disadvantages of branded traffic

Not all Affiliate Networks accept branded traffic in gambling, as there are notable advantages and serious disadvantages.

Advantages:

• High conversion rate. The user is likely to have known about the brand for a long time, because it is always on the lips. If some nationally known company recommends something to you….. You just believe it.
• It’s easy to compete in prominence. In the case of buying ppc-traffic advertising, branded queries are much cheaper, because they often do not have much competition, and users click much more proactively.
• Trust. Can you be deceived by Sberbank or Pyatyorochka? Of course not.

The latter is very fond of being used not only by honest webmasters, but also by scammers and their partners who push fake news and facts about magical ways to get rich. Of course, there is less of this ‘good’ now, but just a couple of years ago you could get a letter from Gazprom or Pavel Durov with a link to any offers: from adequate to absolutely fraudulent.

Disadvantages: not all affiliate programs accept this type of traffic, and if they do, they can simply cut some part of it back

Advertisers can be understood. By and large, the arbitrator deceives the user, and if you keep a low profile, you can say that he simply uses grey methods of attracting traffic, using the brand.

Conversion to transition/registration can be quite good, but dissatisfaction with the fact that you just slipped an offer under the guise of a well-known brand, can cause complaints up to the appeal to the bank

How to drive branded traffic through SEO

It is worth mentioning at once that you can’t manage it with a one-time action, and why should you? It is better to constantly get traffic to the site, by adhering to certain rules.

The exception can be called situations where you have a lot of conditionally free traffic. In this case, you can create dozens of pads ‘for people’, cast, after which the sites will start to get into the index. The most successful ones should be converted into white brand pages and already work with them seriously.

And if you do not happen to have a plant under the bed for the production of traffic, consider the following points for the preparation of the site:

• The main key is the brand name. Use this key as much as possible in different variations when composing content and optimising pages.
• Choose a domain name that contains the brand name
• Use the key ‘official website’ when optimising the homepage.
• Add the ready resource to all available services of search engines (Yandex.Business, Google Business, Google business card, etc.), as well as geoservices, trust directories, catalogues and so on.
• Build up links, indicating the name of the brand in the anchors, periodically spelling out ‘official site’. Just don’t forget to break links into anchor and non-anchor, mix them, so as not to get a catch-up from the SE (search engines).
• Drive traffic from ppc-traffic and social networks. Remember that the number of visits to the site – one of the main factors of ranking and accelerated indexing search engines.

Embrace Crowd Marketing. Cheap positive reviews with links to your pages will definitely push things forward, just like in regular white-hat SEO.

How to drive brand through ppc-traffic

Most often for brand queries the company’s website is on the first positions in the organic rendition, so they decide not to launch ppc-traffic in order to:

• Simply not to eat up the budget;
• Do not allow cannibalisation of search queries;
• Do not reduce the number of organic transitions to the site.

In this case, you have a chance to run an advert and get cheap transitions to the page with an offerer. But if this issue was taken up not only by a branded company, but also by competitors, then straight cheap traffic drive is not possible.

Well scour the rendition for dozens of brands, it is quite possible that competitors may have missed the keys that you can use, to get cheap traffic.

! Don’t neglect misspelled keys. Just one misspelled letter can yield a key that no one proceeds with.

There is another advantage in this process. To throw a coal in the furnace of creatives will help to analyse the usual search results. Entering a search query, for example, the name of the Affiliate Networks (not to advertise, let’s take LGaming into consideration), you can see headlines in the style of ‘This is not LGaming, it is better’, ‘Looking for LGaming? Come here’, etc. Always pay attention to what is already on the web, and your experience and knowledge will finish the job.

And in case of ppc-traffic there is an opportunity to run adverts on several sites, run tests and see what approach to creatives, text and design of pages and adverts gives the best results.

Branded traffic through ASO

ASO or App Store Optimisation is the optimisation of mobile applications in order to break into the TOP positions. It is increasingly difficult to drive branded traffic through such a source, but those who have been involved for a long time somehow find ways, though they are reluctant to share them any further.

ASO is a set of measures, packaging, preparation (call it what you want), consisting of text and graphic optimisation.

Nothing is unclear with text: titles, description, company-developer, tags, reviews, etc. Graphics: icon, video, screenshots. But if you are already driving the traffic, take the time to good ofarmatom account through which you work, especially if you are trying to promote gembling-offers. No time for action? Buy ready-made ones, be sure to allocate budget for motivated traffic and buying reviews from real people, because the survivability of your application depends on it.

However, even in this case, it will be more difficult than before to move up in branded queries in 2024. As an option – to work in the old way, making white apps and driving into them advertising gambling-offers, using the brand can work, but only if use all the experience of previous years.

Useful tips when working with branded traffic through ASO:

• Don’t add branded queries in titles, headlines and descriptions, you’ll attract unnecessary attention right away;
• If you do decide to test a couple of hypotheses, dilute the brand name by inserting letters from other languages in the middle, at the beginning or at the end, come up with consonant or common words/queries, in short, disguise yourself;
• You can add the brand name to icons, screenshots and videos;
• Use branded query hints;
• As written above, check the output on the pool of collected keys.

And of course you can’t avoid reference information directly from Apple and Google on the use of brand queries in applications. Research.

Apple:

https://developer.apple.com/app-store/review/guidelines/#accurate-metadata

https://developer.apple.com/app-store/review/guidelines/#intellectual-property

Google Play:

https://play.google.com/about/storelisting-promotional/metadata/

https://support.google.com/contact/partner_brand_approval

Where to drive, if there is branded traffic?

As we have already written in the very beginning, very many Affiliate Networks are extremely reluctant to accept this type of traffic, but LGaming gives such an opportunity, offering webmasters to drive traffic to all the above mentioned sources.

For instance, SEO has a rate up to $180:

Slots Gallery | AU, NO, DE, CH, AT, CA+ON, SI | ALL

MR.Pacho | GR,ES,CZ | FB

ASO — $200 on USA: MyBookie | BL $35 | US | ALL

PPC – offer Estrela bet on Brazil with a bet of $34: Estrela bet | BR | ALL

All of this is perfectly complemented by very good wellcome bonuses (from $750 and above), a wide range of popular payment methods, including cryptocurrencies, and your personal manager will provide maximum guidance and information on each of the selected types of traffi

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